Summer Camp :: People Report Workforce Symposium

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LAST YEAR'S AGENDA

Tuesday, June 7th, 2011

1:00-6:30 PM Camp Check in
5:30-7:30 PM S'mores and More Reception
8:00-9:00 PM Un Conference Sessions*

(*Want to talk about setting up your own social media accounts on Facebook or Twitter? Talk to an expert about blogging? Compare notes with your peers about e-learning, mobile recruitment or an ATS that works? This is a chance to do it in a relaxed and spontaneous atmosphere. Experts on these topics and more will be around to lead the discussions.)

Wednesday, June 8th, 2011

7:30 - 12:30 AM Breakfast & Community Service

Join Nate Ste. Pierre, and the team of It Starts with Us and the Love Drop, as we head to Jonathon's Place, where we will garden, paint, and work with some kids who really need our help. Community involvement is one of the most powerful drivers of engagement and retention in our businesses - this is a chance to learn about it and experience it with your peers.
Noon: Drive Thru HR -- with Bryan Wempen & William Tincup, SPHR - This daily Blog Talk Radio Show featuring HR leaders will broadcast live from Summer Camp.
General Session

Welcome to the new Summer Camp stage - where the sessions are fast paced, interactive, and we welcome a steady stream of guest "experts"- operators and HR Leaders to lead the conversation.
1:00 - 1:20 PM Conference Opening with Joni Thomas Doolin, CEO & Founder of People Report.
1:20 - 2:00 PM Jason Seiden; Author of two best selling career tomes, and Co-founder Ajax Social Media - Certified Linkedin Training for Executives. Jason preaches the mantra of "profersonalism", helping today's HR & Marketing execs understand the blur between personal & professional - and navigating vibrant employer brands that recruit raving fans and employees.
2:00 - 2:30 PM People Report 2011 Report & Workforce Forecast - timely, relevant and a peer into the crystal ball - this is the information you can take back from camp that will help shape your business this year.
2:30 - 3:00 PM Break
3:00 - 3:45 PM Kathleen Wood, Author, The Best Shift of Your Life & Kevin Cottingim, SPHR, SVP & CAO Ignite Restaurants. If you have responsibility for recruitment, employee communications, engagement, protecting your brand, or just stay awake at night worrying about your employees wasting time on Facebook - Kathleen & Kevin will present an interactive kickoff session that explores and begins to explain the new workplace challenges and opportunities. Social Media Expert Lifeline provided by Mike VanderVort, Social Media Lead, Publix Super Markets.
3:45 - 4:15 PM Michael Long, Head of Culture Branding at Rackspace. Michael forged his own brand as a top recruiter as the Red Recruiter - one of the first HR & recruitment talents to leverage social engagement to build a community of followers, candidates and employers. Today he leads the charge to build the talent pipeline at Rackspace, where he utilizes blogging, intranet, and purpose to guarantee the best and brightest become and stay "Rackers".
4:15- 5:00 PM Molly Fletcher, Author, Your Dream Job Game Plan & The Business of the Best, President & CEO of Fletcher Digital. Dubbed the "female Jerry Maguire" by CNN, Molly has worked with a who's who of professional athletes, coaches and sports media - Lucky for us she has elected to translate everything she has learned about talent management into a blueprint for the business world.
6:30 - 9:00 PM Summer Camp "GLEE" Party and Talent Competition

It wouldn't be a true Summer Camp experience without a chance to hang out with your old and new friends, and be part of our first (and possibly last) Talent Competition. Co-hosted by Bill Campion, Co-founder & Change Catalyst, Talent Revolution, and Ty Sullivan, Director of Marketing, Café Metro, the evening promises to be memorable. Don't worry - we have a gong. (More info on becoming a contestant soon.)

Thursday, June 9th, 2011

7:30-8:30 AM Breakfast
8:30-Noon Morning Cup of Joe with William Tincup

Join William, Wildflower CEO Louis Basile, Carlson SVPHR Anne Varano, Smart Brief Senior Editor, Mary Ellen Slayter, to talk about the new digital workplace, and what's keeping everyone up at night.
9:00 - 9:45 AM Taking the Social Media Leap

Mary Ellen Slayter, Senior Editor Smart Brief ; Avery Block, Social Engagement & Brand Champion, Taco Bell; James Fripp, Sr. Director Diversity & Inclusion, YUM Brands; Michael VanderVort, Blogger, Labor Relations, & HR exec, Social Media Lead at Publix Markets. Candid conversation about leading your organization through the landmines and goldmines of intranets, social media policy, viral recruitment channels, and your business on YouTube.
9:45 - 10:15 AM It's Still About Talent, Technology and Trust.

Wally Doolin, Founder & Chairman, Black Box Intelligence. Our own @boomerceo continues to guide the discussion of how we mix these three critical elements to drive performance in the workplacce and on the P&L; and tees up need for HR & Marketing to work together to build the brand.
12:00 PM Drive Thru HR - with Bryan Wempen & William Tincup, SPHR
12:45 - 1:30 PM The Social Ripple
Amanda Hite, CEO & Founder Talent Revolution & Paul Barron, Web Entrepreneur, publisher and producer explore the art and science of engagment with employees and consumers. "The era of social business, social relationships, social engagemnt and social commerce has begin. Our next step as brand leaders will be to understand the Ripple Effect our social actions have on our business, employees and our customers."
1:30-2:00 PM Q. How do you deliver your brand promise without enough talented and committed employees? A. You Don't

Shifting demographics, immigration issues, service sector competitors and an obvious skills gap will make the next decade's labor market for unit level employees increasingly difficult. Programs like Pro-Start and the A-Game will be oulifelines, Matt Smith, President The A-Game; Carlton Curtis, Vice President Industry Affairs, Coca Cola North America & Chairman, National Restaurant Associaition Educational Foundation.
2:00 - 2:30 PM Break with the Summer Camp Band
2:30 - 3:30 PM Breakouts
3:45 - 4:30 PM The Leadership Hour
Kelli Valade, Chief Operating Officer, Chili's; Jim Knight, Senior Director Training Development, Hard Rock International; Diana Hovey, Senior Vice President Marketing, Corner Bakery Cafe talk about their personal journeys to senior leadership roles -- what worked, what didn't and what matters most.
4:30 - 5:15 PM Scott Stratten, Author, Un-Marketing: Stop Marketing & Start Engaging
Scott has traveld the road from engaging employees to engaging customers. He understands today's transparent loyalty and retention. Scott always delivers laughter, tears and a ton of information that both HR & Marketing can use in their work.
5:15 - 5:30 PM The Thank You's
5:30 - 7:30 PM Cocktail Reception

Friday, June 10th, 2011 - Digital Brand Camp

Digital Brand Camp
8:30-9:15 AM Morning Cup of Joe with Paul Barron, Amanda Hite, Phil Costner, COO la Madeleine, & some special guests start the day with some tweets, videos, skypes & conversation about business on the social web.
9:15-10:00 AM Consumers as the New CMO: QSR, fast casual and casual dining brands reviewed as consumers see them (with audience & live twitter Q&A) Paul Barron, Genghis / Digital CoCo; Clay Dover, CMO Raising Canes: Ty Sullivan, Director of Marketing, Cafe Metro; KristenMajdanics, Director of Brand Marketing, Firehouse Subs.
10:00 - 10:30 AM Social Break - Tweet & Eat & Trade those MeetMeme Cards
10:30 - 11:15 AM Executive Social Brand Management - Guerilla Style: Best, not so much, and next practices in their social brand development -- what is working in their organizations. Louis Basile, CEO Wildflower Bread; Jeff Drake, President Forklift Brands; Kristen Jones, Director of Marketing Jersey Mike's Subs.
11:15 - 11:45 AM Location & Mobile: Digital awareness & engagement of the new social & savvy consumer OR If it's not mobile is it marketing? Scott Baitanger, VP Mader Communications, partner Streetza Pizza; Noah Glass, Founder & CEO OLO; Jill McFarland, VP Marketing, Tango Tab
11:45 - 12:00 PM Fast Forward on the Digital Highway -- or the reason for the iPad 2
12:00 PM Conference Closes

The People Report Workforce Symposium was created by and for service sector HR leaders and operators, who recognize that the workforce challenges that we face today are tougher than ever. This truly unique conference is about what you need to know and to be doing NOW, to position yourself and your brand for success in a post-recession "new normal" workplace and marketplace. The best of People Report and Black Box Intelligence research, a phenomenal line-up of speakers and experts, social media, smart workforce technology, supercharged networking, and a whole lot of fun - you don't want to miss this year's SUMMER CAMP. Did we mention the band?

For more information please contact Melissa Papaleo melissa.papaleo@prbbi.com